Pabst Blue Ribbon Event Activation

About This Project

Pabst Blue Ribbon, AEG Live and Danny Wimmer Presents came together and contracted Label Industries to activate the Pabst VIP tent at The Monster Energy Carolina Rebellion Music Festival. The Pabst Blue Ribbon Event Activation took place in the 200 x 100 foot tent was outfitted with Labels signature hotrods and decor. PBR beer sales posted higher than ever for this event.

Category
Case Study, Event Activation