Yee-Haw Brewing Company at Bristol Motor Speedway

After finding a home in a historic railroad depot in Johnson City (Tennessee), Yee-Haw Brewing Company quickly began work to make a name for themselves in the micro-brew industry. COO and Brew Master of Yee-Haw- Brandon Greenwood (Formly from Laguintas)- and partners Joe Baker, Cory Cottongim, and Chuck Edwards, built Yee-Haw based on one solid fact– they enjoy beer. They enjoy drinking it, socializing over it, and growing a community around it; with that as their foundation they made it their mission to create tasty beers that celebrate good times and good company.

This past August, Yee-Haw was named the Official Craft Beer of the Bristol Motor Speedway. This meant they would be bringing their beer, good company and good times to the world’s fastest half-mile race. The Label Industries Event Crew- knowing a little something about Bristol and brand activation- helped bring a piece of the Johnson City brewery right to the tracks. Label delivered a clean set-up with custom-built bars and seating, while Yee-Haw brought along a fully functioning brewery. That’s right, they brewed beer right on site! Keg after keg, guests indulged in the taste of Yee-Haw’s crisp Pilsner and American Pale Ale . Inside and out their booth was a sight to see. On the ground level customers swarmed over to socialize and snap pics while they played bocce ball, did a bit of shopping, and admired the Yee-Haw hot rod. A little higher up guests enjoyed enticing roof-top views of live concerts and firework shows. To top off the booth (literally), Label Industries hooked Yee-Haw Brewing Company up with their very own customized bike. That bike can now be seen hanging on the walls of their brewery in Johnson City. The Yee-Haw booth hands down stole all the attention at the 2015 Bristol Motor Speedway, and left other booths to wonder– “how can we look as good as those guys?”

This year’s race wrapped up as a triumph for the Yee-Haw Brewing Company. Label Industries was excited to once again be apart of the Bristol Race and felt honored to activate yet another brand at the race.  It made it all the more special to have the opportunity to introduce a newly opened, Tennessee brewery, and the Official Craft Beer of the Bristol Motor Speedway. Yee-Haw carries four, year-round beers, and are continuously releasing delicious seasonal brews (like their current Oktoberfest). If you haven’t tasted a Yee-Haw beer yet, we highly recommend you do. Yee-Haw!

To check out more details and event pictures from the Bristol Motor Speedway, click on over to our Yee-Haw Case Study page here.